Well, yesterday after I got up. Went downtown and filed for my business license. They have gone up from $50.00 to $250.00. Wow they have gone up, didn't figure on that. So now is the time to come up with some creative financing. Meaning that I will have to do some extra wineing and dining to get my girl friend to help me put a shine on my apt. So that I can work out of there. Was what I had planed on anyway.
Had a hard time coming up with a good business name. Most that I was coming up with sounded dorky to me. And figure that if they sounded that way to me, then to a client would think so as well. Settled on Alaska Hypnosis Center. Plan and simple. So what dose everyone think?
On a final note. I was able to get a picture of myself up on the web site here. Not a good one, but made in the last year. I hope that everyone has enjoyed the pictures of my grand kids that I put up. My grandson has been diagnosed with A.D.D. will be interesting to learn what hypnosis as do to help him, so that I can pass it on to his Mom.
Enjoy everyone and have fun,
Hi Doug, great to hear you're continuing on path to opening up. I know how you feel about the business license... that is the same amount they charge here in Philadelphia PA, $250.
steverThe real kick in the pants is that the city government calls it the "business privilege license"... as if its such a privilege, they are so nice to allow us to start a business and pay more fees and taxes for all the wonderful city services they provide! :-P
About the name "Alaska Hypnosis Center": I think there are some older podcasts that Cal B. did on his site, that touch on this issue. I think he's also written about this in the past. Basically, you do not want to cause people's expectations to be different from the reality. Calling yourself a "Center" puts an image (at least in my mind) of a place where there are multiple staff members, a reception area with potted plants and People magazines, etc. When you put that expectation in client's heads, then they show up at your apartment (not that there's anything wrong with a home office at all), they are bound to be disappointed in some way, which is not a good way to make a first impression.
Imagine if you were going to see a therapist who claimed to operate the National Academy of Clinical Whatever, showed up for the appointment, and it turned out that she did her work in a corner of her basement rec-room?
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